PRE.DO Blog

Innovation insights, case studies, and practical tips

August 15, 2019

Creative Ideas have Value - The Story of Nespresso

How a simple idea revolutionized the coffee industry and became a multi-billion dollar business.

May 27, 2018

Don't let great ideas die. Learn how to capture, evaluate, and develop innovation opportunities systematically.

March 15, 2018

How Google Design Sprints can help you test ideas and make decisions faster than traditional methods.

November 10, 2018

Exploring the sources of innovation and how to create an environment where great ideas flourish.

September 20, 2018

Innovation and sales have more in common than you think. Here's why your idea pipeline deserves the same attention.